Services / Area 01

Growth strategy, and the person who actually executes it.

Most growth plans die in a slide deck. We work out what your growth actually needs, write it down so your team can run it, then do the work alongside them until it is running on its own.

GTM planningPositioningCampaignsSales enablementReporting
This quarter — owners assigned
Reviewed monthly
W1W2W3W4W5W6
Positioning
Content
Paid
Outbound
Illustrative planReal dates, named owners, one page
Best forB2B teams with a product that sells and a growth plan that keeps stalling
How it runsEmbedded two to three days a week, or a fixed scope build
First 30 daysPositioning locked, a written plan with owners, first campaigns in market
You keepThe plan, the calendar and the reporting, whether we stay or not
/the honest bit

You probably recognise at least two of these.

None of them are really a marketing problem. They are what happens when nobody senior owns growth end to end.

01The plan lives in one headStrategy gets discussed in meetings and never written down, so every quarter opens with the same argument about priorities.
02Campaigns start, then stallSomething ships, gets half measured, and quietly stops. Nobody can say whether it worked, so it never gets a second run.
03Everyone reports different numbersMarketing’s number and the CRM’s number disagree, so leadership stops trusting either one and goes on instinct instead.
04Suppliers are busy, growth is flatYou have people doing tasks. What you do not have is anyone joining them up and owning the result at the end.
/what this covers

The work, in plain terms.

No discovery phase that runs for six weeks. This is the actual list of what gets done.

Working out who you are really for, and the words that follow from that
Go to market plans with owners, sequencing and a budget that survives contact with reality
Campaigns actually shipped, across content, email, paid and outbound
Sales material, sequences and a clean handover into the CRM
A monthly report built around pipeline, not vanity numbers
/what we will not do
Hand you a strategy deck and leave you to work out the execution
Report on impressions and reach when the question was pipeline
Keep a channel running because it is in the contract rather than because it works
Make ourselves permanent. The whole point is to make us optional
/how it runs

Four moves, repeated every quarter.

The first plan lands inside a month. After that it is a rhythm rather than a project.

01Get the pictureWe go through your pipeline, CRM, spend and the last twelve months of activity, and talk to the people who sell. A proper look, not a survey.Week 1
02Decide who you are forPositioning and segment choice, written down. This is the decision everything else hangs off, so it gets made properly and once.Week 2
03Write the plan and shipA plan with owners, sequencing and a budget, then the first campaigns actually in market instead of sitting in a queue.Weeks 3 to 6
04Review and correctA monthly review built around pipeline. If something is not working, you will hear it from us first.Every month
← back to the plan, every month — the loop is the product
/what changes

What you are left holding.

Three things, all of which stay with you whether we are still in the building or not.

01A written growth plan your team can actually runOwners, sequencing and a budget in a document people open more than once, not a deck that gets presented and filed.
02One set of numbers everyone in the business trustsMarketing, sales and the board looking at the same pipeline view, so the arguments are about decisions rather than about data.
03Campaigns that ship on a schedule instead of stallingA calendar with real dates and named owners, and a monthly review that catches the ones quietly drifting.
/the thing you keep

The plan is a document, not a deck.

One page per quarter: what we are doing, who owns it, when it lands and what would tell us it worked. Your team runs it after we go.

Growth plan — this quarterReviewed monthly
PlayWhat would tell us it workedOwner
RepositionSales stop explaining what we do before they can sellRL6 + CEO
Named accountsMeetings booked in the segment we actually wantSales lead
Content engineInbound enquiries that already know the answer to two objectionsRL6
Paid testCost per qualified opportunity we would repeat next quarterRL6
/common questions

The things people ask before they start.

Do we have to replace our agency?

Usually not. Plenty of engagements start with us joining up the suppliers you already have and giving them a single plan to work to. If one of them is not earning their fee, you will hear that from us too.

How long before we see anything?

A written plan inside the first month, and first campaigns in market shortly after. Pipeline effects follow your sales cycle, and we will not pretend otherwise.

What if we already have a strategy?

Then we pressure test it rather than rewrite it. Often the strategy is fine and the execution rhythm is the thing that is missing.

Who actually does the work?

The person who scoped it. You get one senior person, every time, not a team you never met at the pitch.

/THE OTHER FOUR

Strategy on its own does not ship.

This area is usually the front door. The four below are how a plan turns into something that runs.

/CONTACT

Have a growth problem worth solving?

If your website, CRM or pipeline isn't pulling its weight, tell us about it. No decks, no proposals, just a useful conversation.

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