Account structure, creative, landing pages and tracking all handled in the same place, because a great ad pointed at a weak page just burns money faster. We optimise against cost per qualified opportunity, not cost per click.

Start a conversation How engagements work

Google AdsLinkedIn AdsMeta AdsConversion trackingAttribution

Where the money is actually judged

Not cost per click

Clicks

Leads

Qualified

Opportunity

Won

↑ the line most accounts are never optimised against

Illustrative — your shape will differ, the measurement point will not

Best forTeams spending real money on ads who cannot say which of it turned into pipeline

How it runsAn account audit first, then ongoing management inside an embedded retainer

First 30 daysTracking fixed, waste cut, account restructured around what actually closes

You keepYour own ad accounts, the tracking setup and a tested landing page library

/the honest bit

Most paid accounts fail in the same four places.

Almost never in the ads themselves. Usually in what happens either side of them.

01Leads arrive, quality does notThe cost per lead looks healthy on a report while sales quietly stop calling them back. Nobody joins those two facts up.

02The tracking has never been rightDuplicate conversions, form fills counted twice, no offline import. Every optimisation decision since has been made on that data.

03Ads point at the homepageA specific promise in the ad, a general page at the other end. The click is paid for and then thrown away.

04Spend spreads instead of concentratingBudget sits across every channel, keyword and audience because nobody has been willing to switch the losers off.

/what this covers

The work, in plain terms.

Ads, pages and tracking are one job. Split across three suppliers, they never quite line up.

Account audits and rebuilds across Google, LinkedIn and Meta

Campaign structure, bidding and budget allocation tied to pipeline value

Ad creative and landing pages built and tested as a pair

Conversion tracking, offline conversion imports and CRM attribution

Ongoing optimisation against cost per qualified opportunity, not cost per click

SearchPerformance MaxABM on LinkedInRetargetingOffline conversionsCreative testing

/what we will not do

Report on impressions and clicks when the question was pipeline

Keep a channel alive because it is in the contract rather than because it works

Hold your ad accounts hostage. They are yours, in your billing, from day one

Charge a percentage of spend, which quietly rewards us for spending more

/how it runs

Fix the measurement before touching the spend.

There is no point optimising against numbers you do not trust, so that gets sorted first.

Ad platformsGoogle, LinkedIn, MetaBidding toward whatever you tell them to value. Most accounts tell them to value form fills.

clicks & leads →

← closed revenue

Your CRMWhich of them closedOffline conversions imported back, so the platforms learn from revenue instead of from enquiries.

01Audit the account and the dataStructure, search terms, audiences and every conversion action. Most accounts are counting something twice and something else not at all.Week 1

02Wire it to the CRMConversion tracking rebuilt, offline conversions imported from closed deals, so the platforms optimise toward revenue rather than form fills.Week 2

03Rebuild and concentrateCampaigns restructured around the segments that close, with matching landing pages, and the budget pulled off the parts that never did.Weeks 3 to 5

04Test and report on pipelineA running creative and page testing programme, and a monthly number that ties spend to opportunities rather than to clicks.Every month

/what changes

What you are left holding.

Everything here stays in your accounts, under your billing, in your name.

01Spend pointed at the segments that actually closeFewer campaigns, more budget behind the ones earning revenue, and a clear reason each one is still running.

02Reporting that ties ad spend to revenue rather than form fillsA number you can take to a board meeting without having to explain why it disagrees with the CRM.

03A tested landing page library you keep and reusePages that already proved themselves, ready for the next campaign instead of being rebuilt each time from scratch.

/the thing you keep

One page a month, and it answers the only question that matters.

Not a platform export. Spend by channel against qualified opportunities, with a decision written next to each line.

Monthly paid reviewDecisions, not dashboards

ChannelWhat it returnedDecision

Search — core termsQualified opportunities at a cost you would repeatScale

LinkedIn — named accountsSlower, larger deals, still inside targetHold

Broad match testVolume with no qualified pipeline behind itOff

RetargetingCheap, assisting rather than sourcingCap

/common questions

The things people ask before they start.

What is the minimum sensible spend?

It depends on your deal size and sales cycle more than on a fixed floor. If the budget is too small to learn anything within a quarter, we will say that rather than take the work.

Who owns the accounts?

You do, always. Your billing, your data, your name on them. If the engagement ends, nothing has to be rebuilt and nothing walks out the door with us.

Do you charge a percentage of spend?

No. That model quietly rewards us for spending more of your money. Paid sits inside the same fee as everything else we do for you.

How quickly does it improve?

Wasted spend usually goes in the first month. Better qualified pipeline takes a full sales cycle to show up properly, and anyone promising faster is guessing.

/CONTACT

Have a growth problem worth solving?

If your website, CRM or pipeline isn't pulling its weight, tell us about it. No decks, no proposals, just a useful conversation.

TAKING ON NEW CLIENTS RIGHT NOW

Got it, thanks. We'll read it properly and come back to you shortly.

That didn't send. Email hello@runlevel6.co.nz and it'll reach us.

Better leads, and proof of what the spend returned.