Websites and SEO

Your website is quietly costing you pipeline.

Most B2B sites were built to look right at launch and have been drifting ever since. We rebuild yours properly, with fast, well structured pages and the groundwork for search and AI answers built in from the start. Then we hand it over in a state your own team can use.

Rebuilds

Fast pages your team can edit

Landing pages

Matched to the ad that sent the click

Technical SEO

Architecture, schema, crawl health

Tracking

Wired up before launch

Built to keep paying off.

What changes

Three things change. The first usually shows up before you spend another dollar on ads.

A site that loads fast and converts the traffic you already have

Most of the gain comes before you spend anything more on ads, because the visitors are already turning up. They're just not being given a reason to do anything.

Search rankings that build on what you had

We handle the structure, redirects and internal links properly, so a rebuild adds to what you already had instead of starting you back at zero.

Pages you can ship yourself without waiting in a queue

Your team edits the templates and components directly, so a campaign landing page takes an afternoon instead of a support ticket and a two-week wait.

What the work is

You won't need all of it every time. Sometimes a structural fix does the job and a rebuild would be a waste of your money.

01

Website rebuilds and redesigns

We build them so your team can edit pages without a developer, on a platform that will still make sense to whoever inherits it.

02

Campaign and product landing pages

We build pages that match the ad or email that sent the click, so people aren't dropped on a homepage to work it out themselves.

03

Technical SEO

This covers site architecture, internal linking, schema, and crawl and index health. It's unglamorous work, and it's usually where the easiest gains are.

04

Content structured for how people search now

We write pages that answer what your buyers type into a search box, marked up so search engines and AI assistants can both read them.

05

Analytics and conversion tracking

We set this up before launch, so the first month of data after you go live is worth looking at.

Four things we won't do.

Most of the websites we get called in to repair went wrong at one of these four points.

01

Hand you a template you can't edit without buying support hours.

02

Chase a keyword list that has nothing to do with who buys from you.

03

Launch without tracking and sort it out later.

04

Rebuild for the sake of it when a structural fix would do the job.

How it works

We decide the structure before anything gets designed. That order is the difference between a rebuild that builds on what you had and one that quietly starts you over.

01

Look at what you already have

We look at where the traffic comes from, where it leaves, and which pages are earning their place. There are usually two or three fixes worth doing before any rebuild.

First
02

Structure before design

We plan the page architecture, URLs, internal linking and redirects properly. This is the part that gets skipped, and the reason rebuilds sometimes go backwards.

Before any design
03

Build it

We build fast, well structured pages, with components your team can reuse to put a landing page together in an afternoon.

The build
04

Launch with the tracking already on

We check analytics, conversions and Search Console before it goes live, then watch the first few weeks with you.

Launch

Questions people ask us

Do we have to move to Webflow?

No. It's what we usually recommend for a B2B marketing site, but if you're on something else and it's working, we'll say so and leave it alone.

Will we lose our search rankings?

Not if the structure and redirects are handled properly, which is most of the real work in a rebuild. It's also the step that gets skipped, which is why some rebuilds go backwards.

How long does it take?

A typical B2B site takes weeks, and a landing page takes days. How ready your content is usually decides it.

What about AI search and answer engines?

It needs largely the same foundations: clear structure, real answers to real questions, and markup a machine can read. We build for it as part of the job.

Can our team edit it afterwards?

That's the point of building it this way. Your marketing person can use the components and templates without a developer or a support ticket.

Do you write the content?

Often, for the pages that matter most. Where someone on your side knows the subject better, we structure it and they write it.

/CONTACT

Got something that isn't working? Let's talk it through.

Tell us what's going on with your website, CRM or pipeline. You'll get a straight conversation about what we'd do, with no sales deck and no obligation.

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